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THE MINISTRY OF
INDUSTRY AND TRADE
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THE SOCIALIST
REPUBLIC OF VIETNAM
Independence - Freedom - Happiness
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No. 11/2019/TT-BCT
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Hanoi, July 30,
2019
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CIRCULAR
GUIDELINES
FOR TRADE PROMOTION FOR FOREIGN TRADE DEVELOPMENT UNDER THE NATIONAL PROGRAM ON
TRADE PROMOTION
Pursuant to the Law on Foreign Trade Management
dated June 12, 2017;
Pursuant to the Government's Decree No.
98/2017/ND-CP dated August 18, 2017 on functions, tasks, powers and
organizational structure of the Ministry of Industry and Trade;
Pursuant to the Government’s Decree No.
28/2018/ND-CP dated March 1, 2018 on guidelines for the Law on Foreign Trade
Management regarding foreign trade development measures;
Pursuant to Decision No. 72/2010/QD-TTg dated
November 15, 2010 of the Prime Minister on promulgation of Regulations on
formulation, management and implementation of National Program on Trade
Promotion;
Pursuant to Decision No. 12/2019/QD-TTg dated
February 26, 2019 of the Prime Minister on amendments to Regulations on
formulation, management and implementation of National Program on Trade
Promotion issued together with Decision No. 72/2010/QD-TTg dated November 15,
2010 of the Prime Minister;
At the request of the Director of the Vietnam
Trade Promotion Agency,
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Chapter I
GENERAL PROVISIONS
Article 1. Scope
This Circular sets forth criteria,
details and supportive budget for trade promotion for foreign trade development
within the framework of the National Program on Trade Promotion (hereinafter
referred to as Program).
Article 2.
Regulated entities
This Circular applies to
organizations which host the Program (hereinafter referred to as host
organizations), organizations which participate in scheme of the Program
(hereinafter referred to as participating organizations), and managing authorities
of the Program, authorities allocating supportive budget, and organizations and
individuals relating to the National Program on Trade Promotion.
Article 3.
Criteria for formulation and adoption of scheme of National Program on Trade
Promotion
1. The scheme shall conform to
regulations of Article 8 of Government's Decree No. 28/2018/ND-CP dated March
1, 2018.
2. The scheme provides trade
promotion for industries, products with export potential of the country,
economic region or at least 2 provinces and central-affiliated cities; or
products geographical indication, collective mark, certification mark were
protected.
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1. The scheme is appraised
according to the criteria prescribed in the Appendix issued herewith.
2. The scheme eligible for
approval is a scheme obtaining at least 85 score of appraisal.
3. Rules for approval for scheme
a) The scheme is passed the
appraisal as prescribed in Clause 2 of this Article;
b) In consideration of budget
expenditure estimate of the Program notified by the Ministry of Finance, the
Minister of Industry and Trade shall consider approving the scheme and
supportive budget according to the principle that total supportive budget of
the schemes does not exceed the total given budget estimate.
Chapter II
DETAILS OF TRADE
PROMOTION FOR FOREIGN TRADE DEVELOPMENT UNDER THE NATIONAL PROGRAM ON TRADE
PROMOTION
Section 1.
CONNECTING TRADE, JOINING THE DISTRIBUTION SYSTEM OVERSEAS AND IN VIETNAM
Article 5.
Hosting and attending international trade fairs and exhibitions overseas
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a) Promotion:
- Promotion on the media,
forms of promotion of trade fairs and exhibitions;
- Introduction of
information about trade fairs, exhibitions, business delegations attending
trade fairs and exhibitions;
- Holding trade shows to
attract visitors to trade fairs and exhibitions hosted or co-hosted by Vietnam
overseas with capacity of at least 100 booths (if any).
b) Organization and arrangement of national
exhibition area (if any);
c) Organization and arrangement of stalls:
- Overall and detailed
design;
- Space rental,
electricity, water, security, protection, environment hygiene;
- Arranging areas of
general trade promotion information, product showcase (if any);
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- General decoration.
d) Opening ceremonies (for trade fairs or
exhibitions hosted or co-hosted by Vietnam with capacity of at least 100 booths
of Vietnamese enterprises or for trade fairs or exhibitions overseas attended
by Vietnam with capacity of at least 30 booths): welcoming, reception,
decoration, trade show, stage, sound and light;
dd) Daily allowances paid to personnel of host
organizations;
e) Holding seminars: halls, equipment, decoration,
sound, light, interpreters, security, reception, tea break, materials, speakers
(if any);
g) Advising on choosing participating products (if
any).
2. Scale: Multi-industry
trade fairs and exhibitions with scale of at least 12 booths and at least 12
attending enterprises. Specialized trade fairs and exhibitions with scale of at
least 06 booths and at least 06 attending enterprises.
3. Support: The State shall
finance up to 100% of funding to carry out activities prescribed in Point a,
Point b, Point c, Point d and Point dd Clause 1 hereof.
Article 6. Holding international
trade fairs and exhibitions in Vietnam for exported products
1. Details
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- Promotion on the media;
- Introduction about trade
fairs and exhibitions.
b) Organization and arrangement of booths:
- Overall and detailed
design;
- Arranging booths;
- General decoration.
c) Space rental in trade fairs and exhibitions;
d) Services: electricity, water, environment
hygiene, security, protection, fire safety, healthcare, Internet;
dd) Opening ceremonies and related events within
the framework of trade fairs and exhibitions;
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2. Scale
a) Multi-industry trade fairs and exhibitions with
a minimum scale of 300 booths according to standard booth (3m x 3m) and 150
participating organizations of Vietnam when being held in central-affiliated
cities, 200 standard booths and 100 participating organizations of Vietnam when
being held in other cities and provinces;
b) Specialized trade fairs and exhibitions with a
minimum scale of 100 booths according to standard booth (3m x 3m) when being
held in central-affiliated cities, 80 booths of Vietnamese enterprises
according to standard booth (3m x 3m) when being held in other cities and
provinces;
3. Support: The State shall
finance up to 100% of funding to carry out activities prescribed in Point a and
Point b Clause 1 hereof.
Article 7. Holding
international trade fairs and exhibitions in Vietnam for products of foreign
enterprises seeking import from Vietnam
1. Details
a) Promotion:
- Promotion on the media;
- Introduction about trade
fairs and exhibitions.
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- Overall and detailed
design;
- Arranging booths;
- General decoration.
c) Space rental in trade fairs and exhibitions;
d) Services: electricity, water, environment
hygiene, security, protection, fire safety, healthcare, Internet;
dd) Opening ceremonies and related events within
the framework of trade fairs and exhibitions;
e) Organization and management of trade fairs and
exhibitions.
2. Scale: Trade fairs and
exhibitions with a minimum scale of 60 booths according to standard booth (3m x
3m), including at least 15 booths of foreign enterprises seeking import.
3. Support: The State shall
finance up to 100% of funding to carry out activities prescribed in Clause 1
hereof.
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1. Details
a) Promotion:
- Promotion on the media;
- Introduction about trade
fairs and exhibitions.
b) Organization and arrangement of booths:
- Overall and detailed
design;
- Arranging booths;
- General decoration.
c) Space rental in trade fairs and exhibitions;
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dd) Opening ceremonies and related events within
the framework of trade fairs and exhibitions;
e) Organization and management of trade fairs and
exhibitions.
2. Scale: Trade fairs and
exhibitions with a minimum scale of 50 enterprises and 100 booths according to
standard booth (3m x 3m).
3. Support: Finance up to
100% of funding to carry out activities prescribed in Point a Clause 1 hereof.
Article 9. Displaying,
introducing and exporting goods through common booths on e-commerce trading
floor
1. Details
a) Open an account on an e-commercial trading
floor;
b) Maintain membership;
c) Formulate process, code, manage stocks of
products intended to be sold through common booths on e-commerce trading floor;
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dd) Register product labels in export markets at
the request of e-commerce trading floor and export markets;
e) Redesign packages and labels according to the
standards of e-commerce trading floor and export markets;
g) Take photos of products according to the
standards of e-commerce trading floor;
h) Manage common booths online: update photos,
information, prices of each product according to the list of e-commerce trading
floor, confirm orders, notify warehouse from which goods are discharged,
receive matters arising after sale;
i) Promote common booths through social networks,
Internet search engines;
k) Ship orders;
l) Other activities:
- Research consumer trends
and competitors on e-commerce trading floor to develop marketing and promotion
strategies;
- Build digital content
(video clips) to promote common booths or products;
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2. Scale: At least 15
participating organizations, each organization provides at least 3 products
which are manufactured in Vietnam.
The e-commerce trading floor chosen to organize
booths must belong to the world’s top 20 e-commerce trading floors according to
ratings of Alexa Internet or Similarweb.
3. Support: Finance up to
100% of funding for not exceeding 12 months to carry out activities prescribed
in Point a, Point b, Point h and Point i Clause 1 hereof.
Article 10. Organization of
trade delegations overseas
1. Details
a) Promotion and invitation of foreign
organizations and enterprises to carry on trade:
- Promotion on the media;
- Introduction and
information about delegations of enterprises.
b) Organization of seminars and trade: Halls,
equipment, decoration, sample product display area, interpreters, reception,
tea break, materials, badges, stationery;
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d) Organization and management activities of host
organizations;
dd) Participating organizations: Air tickets/train
tickets/car tickets, the cost of transport of sample products, food,
accommodation and travel costs.
2. Scale: At least 15
participating organizations in case of multi-industry delegations, 7
participating organizations in case of specialized delegations.
3. Support: Finance up to
100% of funding to carry out activities prescribed in Point a, Point b and
Point c Clause 1 hereof and travel cost, including: air tickets, train tickets,
car tickets from Vietnam to the country to which the business trip is taken and
vice versa (including air tickets, train tickets and car tickets within the
territory of that country) for 1 person per participating organization.
Article 11. Organization of
foreign enterprise delegations to enter Vietnam to purchase goods
1. Details
a) Promotion:
- Invitation of foreign and
Vietnam organizations and enterprises;
- Introduction and information
about foreign enterprise delegations and Vietnamese enterprises.
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c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery;
d) Participating foreign enterprises: food,
accommodation, travel in Vietnam;
dd) Round-trip air tickets, food, accommodation and
travel in Vietnam for personnel of the partners which take the delegation into
Vietnam;
e) Local enterprises: Goods, equipment for display,
transport, food, accommodation, travel, taking foreign enterprise delegations
to visit factories, production facilities, raw material areas.
2. Scale
a) At least 7 foreign enterprises, 21 Vietnamese
enterprises in case of specialized trade delegations;
b) At least 20 foreign enterprises, 60 Vietnamese
enterprises in case of multi-industry trade delegations.
3. Support
a) Finance up to 100% of funding to carry out
activities prescribed in Point a, Point b and Point c Clause 1 hereof;
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c) Finance up to 100% of funding to carry out
activities prescribed in Point dd Clause 1 hereof and no more than 4 days and 3
nights for 1 person per delegation with at least 7 foreign enterprises.
Article 12. Organization of
international conferences in Vietnam on export industry
1. Details
a) Promotion:
- Invitation of foreign and
Vietnam organizations and enterprises;
- Introduction and
information about international conferences on industries.
b) Halls, equipment, decoration, interpreters,
translators, printing of materials, tea break;
c) Speakers: remuneration, food, accommodation,
travel in Vietnam;
d) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
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3. Support: Finance up to
100% of funding to carry out activities prescribed in Point a, Point b and
Point d Clause 1 hereof.
Article 13. Connection of
trade relations in Vietnam between suppliers and export enterprises and trade
promotion organizations
1. Details
a) Promotion and invitation of organizations and
enterprises to carry on trade;
b) Organization of trade:
- Halls, equipment,
decoration, interpreters, translators, printing of materials, tea break;
- Arrange booths, display
area of products.
c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
2. Scale: At least 21
suppliers and 7 export enterprises.
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Section 2. ASSISTANCE IN
DEVELOPMENT AND OPERATION OF TRADE INFRASTRUCTURE AND LOGISTICS FOR FOREIGN
TRADE
Article 14. Organization and
participation in overseas trade fairs and exhibitions on logistics
Support shall be provided as prescribed in Article
5 of this Circular.
Article 15. Inviting foreign
enterprise delegations to Vietnam to exchange investment opportunities,
cooperation in development of logistics services, logistic centers for foreign
trade
Support shall be provided as prescribed in Article
11 of this Circular.
Article 16. Holding logistics
forums in Vietnam, holding international trade fairs and exhibitions on
logistics in Vietnam
1. Hold international
logistics forums in Vietnam
a) Support shall be provided as prescribed in
Clause 1 and Clause 3 Article 12 of this Circular;
b) Scale: At least 50 Vietnamese enterprises, 10
enterprises and foreign organizations operating in logistics industry.
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Support shall be provided as prescribed in Article
6 of this Circular.
Section 3. ASSISTANCE IN
RESEARCH, DEVELOPMENT, IMPROVEMENT OF QUALITY OF PRODUCTS AND GOODS
Article 17. Developing and
issuing information and database on products, industries and markets
1. Details
a) Collect and buy information and database on
local and foreign industries, markets, and products;
b) Aggregate, analyze and process information and
data;
c) Edit and prepare reports, database and other
information products;
d) Issue in print form (print, release),
e-publications or make public at conferences, seminars, training courses.
2. Support: Finance up to
100% of funding to carry out activities prescribed in Point a, Point b and
Point c Clause 1 hereof.
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1. Details
a) Develop instructions about regulations,
standards, and conditions of importers, international commitments on imported
and exported products;
b) Dissemination and training:
- Halls, equipment,
decoration, interpreters, translators, printing of materials, tea break;
- Dissemination on the
media;
- Lecturers and speakers:
Remuneration, food, accommodation, travel.
c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
2. Scale: At least 70
participating organizations.
3. Support
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b) No more than 2 trainees are provided with
support in each participating organization.
Article 19. Organization and
participation in surveys and finding out information about products, industries
and markets
1. Details
a) Collect information and research products,
industries, markets;
b) Carry out field research in Vietnam and/or
overseas;
c) Prepare research reports on products, industries
and markets;
d) Issue research reports in the form of printed
copies (print, publication) or e-publications or disseminate at conferences,
seminars, training;
dd) Organization and management activities of host
organizations: Post, telephone, stationery.
2. Support: Finance up to
100% of funding to carry out activities prescribed in Point c and Point dd
Clause 1 hereof.
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1. Details
a) Promotion and invitation of participating
organizations and enterprises;
b) Halls, equipment, decoration, interpreters,
translators, printing of materials, tea break;
c) Speakers: Remuneration, food, accommodation,
travel;
d) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
2. Scale
a) At least 100 participating organizations in the
program providing information on development of products and export markets;
b) At least 50 foreign enterprises in the program
providing promotion information about products and industries of Vietnam.
3. Support: Finance up to
100% of funding to carry out activities prescribed in Point a, Point c and
Point dd Clause 1 hereof.
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Support shall be provided as prescribed in Article
26, Article 27 of this Circular.
Article 22. Providing
consulting activities, hiring consultants, supporting design and development of
products
1. Details
a) Consulting, design, development of (groups) of
products:
- Specialists:
Remuneration, food, accommodation, travel or all-inclusive contracts;
- Consulting: Halls,
equipment, decoration, interpreters, translators, printing of materials, tea
break.
b) Implementing results of consulting, design,
development of products to enterprises (if any);
c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
2. Scale: At least 50
participating enterprises.
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Article 23. Organizing
activities to connect enterprises and designers
1. Details
a) Promotion and invitation of participating
organizations and enterprises;
b) Halls, equipment, decoration, interpreters,
translators, printing of materials, tea break;
c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery;
d) Arrangement of display area for design products
(if any).
2. Scale: At least 50
enterprises and 10 design service providers.
3. Support: The State shall
finance 100% of funding to carry out activities prescribed in Point a and Point
c Clause 1 hereof.
Article 24. Propagation and
promotion of industries, geographical indication, collective mark,
certification mark of Vietnam overseas
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a) Engage consultants to elaborate content and
plans, promotion strategies;
b) Promotional products:
- Develop promotional
products: Design, collect data, write articles, produce films, communication
products;
- Promote, publish at trade
promotion events and on the media.
2. Prepare and implement
plans for at least 3 consecutive years but not exceeding 5 years for a target
market.
3. Support: Finance up to
100% of funding to carry out activities prescribed in Clause 1 hereof.
Article 25. Invitation of
foreign media organizations and experts into Vietnam to produce communication
products to promote Vietnamese export industry overseas
1. Details
a) Prepare communication plans and contents;
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c) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, post,
telephone, stationery.
2. Support: Finance up to
100% of funding to carry out activities prescribed in Clause 1 hereof.
Section 4. TRAINING AND CAPACITY
BUILDING IN TRADE PROMOTION AND MARKET DEVELOPMENT
Article 26. Training and
capacity building in trade promotion and market development
1. Details
a) Compiling training contents;
b) Translation, interpretation;
c) Printing of documents, stationery;
d) Lecturers and speakers: Remuneration, food,
accommodation, travel;
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e) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, promotion,
invitation, post, telephone.
2. Scale: At least 50
participating organizations.
3. Support:
a) Finance up to 100% of funding to carry out
activities prescribed in Clause 1 hereof;
b) No more than 2 trainees are provided with
support in each participating organization.
Article 27. Organization of
and participation in package training courses of training institutions
(face-to-face and online)
1. Details
a) All-inclusive tuition of the course;
b) Organization and management activities of host
organizations: Daily allowances for personnel of host organizations, promotion,
invitation, telephone, stationery.
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3. Support:
a) Finance up to 50% of funding to carry out
activities prescribed in Point a Clause 1 hereof;
b) No more than 2 trainees are provided with
support in each participating organization.
Chapter III
IMPLEMENTATION
Article 28. Contracts for
assignment of adoption of scheme
1. Based on the decision on
approval for Program of the Minister of Industry and Trade, the Vietnam Trade
Promotion Agency shall conclude contracts for assignment of adoption of scheme
with host organizations and make payment and statements of supportive budget
according to the concluded contracts.
2. Host organizations shall
prepare initiation plans, financial plans, detailed budget estimates to adopt
the approved scheme enclosed with relevant documents and send them to the
Vietnam Trade Promotion Agency so as to conclude contracts for assignment of
adoption of scheme. If a scheme requires selection of preferred bidders as prescribed
in the Law on Bidding and its applicable guiding documents, the host
organization shall send the estimate and relevant documents to conclude such a
contract at least 45 days before the bidding date.
3. The content of the contract
shall conform to Article 12 of Government's Decree No. 28/2018/ND-CP dated
March 1, 2018.
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1. Prepare plans, schemes,
estimates for annual National Program on Trade Promotion.
2. Seek consultations from
regional trade promotion agencies in case of schemes for trade promotion of
products in regions; seek consultations from relevant business associations in
case of schemes for multi-industry trade promotion.
3. Report on performance of
the scheme as prescribed in Article 14 of Government's Decree No. 28/2018/ND-CP
dated March 1, 2018.
4. Maintain records and
documents related to schemes under National Program on Trade Promotion as per
the law.
5. Fully execute the
contract concluded with the Vietnam Trade Promotion Agency.
6. Make payments and
statements of budget in conformity with time for performance of the scheme, in
accordance with laws and regulations on use of state budget, regulations in
this Circular and corresponding regulations of law.
Article 30. Responsibilities
of the Department of Industry and Trade
1. Advise the People’s
Committees of provinces and central-affiliated cities to promulgate mechanism
to cooperate and initiate schemes under National Program on Trade Promotion in
provinces or cities.
2. Cooperate with the
Vietnam Trade Promotion Agency, relevant agencies in supervising schemes under
National Program on Trade Promotion in provinces or cities.
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1. The Vietnam Trade
Promotion Agency shall act as the focal point to assume the prime
responsibility for management and implementation of the National Program on
Trade Promotion and take responsibility for:
a) Guiding host organizations to prepare plans, schemes,
estimates of annual Program;
b) Receiving, preliminarily evaluating, appraising
and submit schemes under Program to the Minister of Industry and Trade for
approval;
c) Organizing and guiding the implementation of the
approved program plan and advancing, paying and making statement of budget of
the Program;
d) Approving plans for selection of preferred
bidder of schemes in which certain items or components so require;
dd) Urge and supervise the execution of contract to
adopt the scheme; guide host organizations to initiate schemes in conformity
with approved objectives and contents and in accordance with relevant laws;
e) Take charge and cooperate with relevant agencies
in inspecting and evaluating performance of schemes, and management and use of
budget of the Program;
g) Summarize, evaluate and report to the Ministry
of Industry and Trade on the implementation of the Program.
2. European - American,
Asian - African Market Departments, Department of Domestic Market, Department
of Export and Import and Vietnamese trade representatives in foreign countries
shall cooperate with the Vietnam Trade Promotion Agency and host organizations
of schemes in implementing the approved National Program on Trade Promotion in
an effective manner.
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1. This Circular comes into
force as of September 16, 2019.
2. The difficulties that arise
during the implementation must be reported to the Ministry of Industry and
Trade for consideration./.
MINISTER
Tran Tuan Anh
APPENDIX
CRITERIA FOR APPRAISAL OF SCHEME UNDER NATIONAL PROGRAM
ON TRADE PROMOTION
(Issued together with Circular No. 11/2019/TT-BCT dated July 30, 2019)
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Description
Rating scale
(maximum score)
1
Necessity of the scheme
- State characteristics and trends of the world market;
analyze the suitability of this scheme with socio-economic development
orientation, national export strategy/general export strategy for industry
and/or market (2 points)
- Prove the suitability of the scheme with
situation of goods, market, enterprises, competitive environment (2 points)
- Prove that the scheme comes from the need of
enterprises (please attach documents) (3 points)
- Clearly state reasons and the need to implement
the scheme (3 points)
- Clarify, specify, and detail how the scheme will
contribute to developing foreign trade; the contribution role of the scheme
in the overall plan for development of industry and economic region; promote
and utilize the advantages of the industry or the target market (4 points)
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- Clarify the contribution and support of
administrative divisions having target products of the scheme (2 points)
20
2
Scheme objectives
- The scheme identifies specific objectives of
the group of enterprises to be supported (enterprises which have exported or have
just exported, potential enterprises which have not exported, small- and
medium-sized enterprises, etc.) in conformity with the content of the scheme
(5 points)
- The scheme identifies specific target markets
with focus and focal points (4 points)
- Specific objectives on the number of
enterprises participating in the Program, number of new exporting enterprises
(3 points)
- Objectives of developing export market share,
developing new export markets (3 points)
15
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Content of the Program
- The scheme clearly and fully proposes time,
place, target customers, target goods, target markets, expected scale (5
points)
- The scheme proposes specific
and reasonable content of main activities (5 points)
10
4
Initiation plan
- The scheme specifies partners, rules for
cooperation to achieve the objectives of the scheme (3 points)
- Experience and ability to cooperate with
prestigious local and foreign experts, partners to implement the scheme (3
points)
- Value-added services host
organizations may support enterprises (4 points)
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5
Initiation plan and progress
- The scheme builds main work items to implement
the scheme (5 points)
- Rationality and scientificness
in arranging time and resources for implementing the scheme (5 points)
10
6
Financial plan, budget
estimate:
- Budget estimate and request for funding support
from Program in accordance with regulations (5 points)
- A clear and feasible plan for fundraising plan
(2 points)
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10
7
Anticipated risks and
remedial measures, expected results
- Anticipated risks
The scheme identifies related risks and proposes
reasonable solutions (5 points)
- Expected results
+ Analyze expected results of qualitative
characteristics with the project objectives (2.5 points)
+ Analyze expected results of
quantitative characteristics and expected level of goal completion (2.5
points)
10
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Capacity of host
organizations:
- Experience in implementing trade promotion
activities (5 points)
- Results of implementation of approved schemes: qualitative
and quantitative results, degree of accomplishment of qualitative and
quantitative objectives (5 points)
- Capacity of fundraising and human resources (5
points)
15
The passed scheme is a scheme with total
criteria getting at least 85 points, criterion No. 1 getting at least 10
points, criterion No. 2 and No. 8 getting at least 7.5 points, criteria 3, 4,
5, 6, 7 getting at least 5 points.