|
MINISTRY
OF INDUSTRY AND TRADE OF VIETNAM
-------
|
THE SOCIALIST REPUBLIC OF VIETNAM
Independence – Freedom – Happiness
--------------
|
|
No. 25/2021/TT-BCT
|
Hanoi, December 20, 2021
|
CIRCULAR
AMENDMENTS TO SOME ARTICLES OF CIRCULAR NO. 33/2019/TT-BCT
DATED NOVEMBER 22, 2019 OF THE MINISTER OF INDUSTRY AND TRADE OF VIETNAM ON
CRITERIA OF VIETNAMESE NATIONAL BRAND PROGRAM
Pursuant to the Law on
Foreign Trade Management of Vietnam dated June 12, 2017;
Pursuant to the
Government’s Decree No. 98/2017/ND-CP dated August 18, 2017 on functions, tasks,
powers and organizational structure of the Ministry of Industry and Trade of
Vietnam;
Pursuant to the
Government’s Decree No. 28/2018/ND-CP dated March 01, 2018 elaborating the Law
on Foreign Trade Management of Vietnam regarding some measures for foreign
trade development;
Pursuant to the Prime
Minister’s Decision No. 30/2019/QD-TTg dated October 08, 2019 development,
management and implementation of the Vietnamese National Brand Program;
At the request of the
Director General of the Vietnam Trade Promotion Agency;
The Minister of
Industry and Trade of Vietnam hereby promulgates a Circular on amendments to
some articles of Circular No. 33/2019/TT-BCT dated November 22, 2019 of The
Minister of Industry and Trade of Vietnam on criteria of Vietnamese National
Brand Program.
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
1. Clause 3 Article 3 is amended as follows:
3. Contents
of the schemes shall be consistent with contents of the Vietnam National
Brand Program; specified in Appendix No. 1a issued with this Circular.
2. Point a Clause 2 Article 6 is amended as follows:
a) It is an enterprise
established under Vietnamese law. Vietnamese organizations and individuals hold
more than 50% of the charter capital or total ordinary shares of the
enterprise.
In case the enterprise
does not meet the criteria for capital but its product shows unique elements
and contributes to the improvement of the image and value of the “Vietnamese
National Brand” title, the Vietnamese National Brand Council shall consider and
decide".
Article 2. Amendments
to some Appendices of Circular No. 33/2019/TT-BCT dated November 22, 2019 of
the Minister of Industry and Trade on criteria of Vietnamese National Brand
Program.
1. Amend Appendix No. 1a - Contents of the schemes of
Vietnamese National Brand Program before Appendix No. 1 issued together with
Circular No.33/2019/TT-BCT dated November 22, 2019 of the Minister of Industry
and Trade of Vietnam on criteria of Vietnamese National Brand Program.
2. Replace Appendix No. 2 issued together with Circular No.
33/2019/TT-BCT dated November 22, 2019 of the Minister of Industry and Trade on
criteria of Vietnamese National Brand Program by Appendix No. 2 - Criteria of
“Vietnamese National Brand” title issued together with this Circular.
Article 3: Entry into
force
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
2. Difficulties that arise during the implementation must be
reported to the Ministry of Industry and Trade of Vietnam for consideration.
THE MINISTER OF VIETNAM
Nguyen Hong Dien
APPENDIX NO. 1a
CONTENTS OF SCHEMES OF VIETNAMESE NATIONAL BRAND
PROGRAM
(Issued together with Circular No. 25/2021/TT-BCT dated December 20, 2021 of
the Minister of Industry and Trade of Vietnam on amendments to some articles of
Circular No. 33/2019/TT-BCT)
I. RAISE SOCIETY’S
AWARENESS OF THE ROLES OF BRAND IN MANUFACTURE, TRADE AND INVESTMENT
1. Formulate objectives and strategies from time to time
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
a) Survey, research,
evaluate and make thematic reports on the domestic and foreign Vietnam National
Brand Program;
b) Organize desk
research, evaluation, foreign field research and make thematic reports on
international experience of the development, management and implementation of
Vietnamese National Brand Program;
c) Make a general report
on the objectives and strategies for formulating, developing and promoting the
national image and “Vietnamese National Brand” title;
d) Organize seminars and
conferences to get opinions of related parties
dd) Declare reports on
research in the form of print, electronic publications or declare these reports
at conferences, seminars, training courses.
2. Develop the Program’s criteria
The units that are in
charge of carrying out the schemes shall:
a) Survey, research,
evaluate and make thematic reports on amendments to the Program’s criteria
b) Organize desk
research, evaluation, foreign field research and make thematic reports on
international experience of the implementation of Vietnamese National Brand
Program’s criteria
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
d) Organize seminars and
conferences to collect opinions of relevant parties
dd) Declare reports on
research in the form of print, electronic publications or declare these reports
at conferences, seminars, training courses.
3. Protect intellectual property rights for the logo and
identity of domestic “Vietnamese National Brand” title
The units that are in
charge of carrying out the schemes shall:
a) Hire consultants to
compile the protection registration dossiers;
b) Register protection of
intellectual property objects; amend and extend the validity of the protective
certificates;
c) Complain, resolve
complaints about intellectual property rights.
4. Protect intellectual property rights for the logo and
identity of foreign “Vietnamese National Brand” title
The units that are in
charge of carrying out the schemes shall:
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
b) Interpret, translate
documents;
c) Register protection of
intellectual property objects; amend and extend the validity of the protective
certificates;
d) Amend documents and
provide explanation during the process of registration of protection of
intellectual property rights;
dd) Organize seminars and
conferences to collect opinions of relevant parties
e) Complain and resolve
complaints about intellectual property rights.
II. ENHANCE CAPACITY FOR FORMULATION, DEVELOPMENT AND
MANAGEMENT OF BRAND OF ENTERPRISES TO MEET THE PROGRAM’S CRITERIA
1. Support enterprises in development of products that meet
the criteria of “Vietnam National Brand” title
The units that are in
charge of carrying out the schemes shall:
a) Research and evaluate
the need and applicability of criteria for “Vietnam National Brand” title at
the enterprises
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
- Organize seminars and conferences to declare the results of
research and evaluation;
- Declare reports on research in the form of print,
electronic publications or publicize these reports at conferences, seminars,
training courses.
b) Disseminate and
provide information to enterprises
- Promote the Program’s criteria by offline.
- Promote the Program’s criteria by online.
c) Train and consult to
enterprises that are developing products.
- Promote, invite organizations and enterprises to
participate in seminars, conferences and training courses.
- Compile training contents;
- Hire lecturers, reporters, consultants;
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
- Rent online training courses platforms, decorations,
equipment and tools for training courses; create accounts of lectures and
students; digitalize lessons; create and input data of contents of training
courses in order to test training programs;
- Inspect, evaluate results and print, issue certificates (if
any).
2. Support enterprises in development and protection of
domestic and foreign "Vietnam National Brand” title
The units that are in
charge of carrying out the schemes shall:
a) Advise enterprises
about the formulation or development of the Brand;
- Research, evaluate and make thematic reports on the needs
for formulation and development of the Brand.
- Develop and publish documents; disseminate information to
instruct enterprises in the form of prints, electronic publications or declare
them at conferences, seminars, training courses.
b) Advise domestic and
foreign enterprises about protection of intellectual property rights to
- Research, evaluate and make thematic reports on the needs
for protection of intellectual property rights;
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
c) Organize events,
seminars and conferences, training course
- Carry out dissemination of information through via mass
media;
- Invite organizations and enterprises to participate in
seminars conferences and training course;
- Compile training contents;
- Hire lecturers, reporters, consultants; interpreters and
translators;
- Rent the hall, decorations, equipment; print documents,
stationery and provide tea break;
- Rent online training platforms, decorations, equipment and
tools for training; create accounts of lectures and students; digitalize
lessons; create and input data of training contents in order to test training
programs;
- Inspect, evaluate results and print, issue certificates (if
any).
III. PROMOTE VIETNAMESE
NATIONAL BRANDS IN CONNECTION WITH PRODUCTS AWARDED “VIETNAMESE NATIONAL
BRANDS” TITLE
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
The units that are in
charge of carrying out the schemes shall:
a) Develop the contents,
plans and communication strategies in order to promote “Vietnam National Brand”
title from time to time;
b) Organize seminars and
conferences to collect opinions of relevant parties
c) Declare reports on
research in the form of print, electronic publications or declare these reports
at conferences, seminars, training courses.
2. Conduct market research to identify the orientation for
marketing communication activities;
The units that are in
charge of carrying out the schemes shall:
a) Collect information
and data on domestic and foreign market;
b) Hire organizations and
research experts; make thematic reports;
c) Organize seminars and
conferences to collect opinions of relevant parties
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
The units that are in
charge of carrying out the schemes shall:
a) Design, create and
promote promotional contents;
b) Disseminate
information through domestic and foreign mass media;
c) Disseminate
information at domestic and foreign diplomatic, economic, trade, trade
promotion - investment - tourism events
- Disseminate information via mass media;
- Invite organizations and enterprises to participate in
seminars, conferences and training course;
- Organize conferences, seminars, forums, parades, exhibitions
and other events;
- Organize fairs and exhibitions; organize opening ceremony
and relevant events according to regulations of fairs and exhibitions;
- Rent online platforms, internet..
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
The units that are in
charge of carrying out the schemes shall:
a) Design and create
promotional contents; promote these contents via mass media and trade promotion
events;
b) Register, build,
develop and upgrade the multilingual web portals and application software for
the Program; rent a server and maintain a domain name; train and direct the
method of use.
5. Organize seminars, conferences, forums to promote the
Program domestically and overseas.
The units that are in
charge of carrying out the schemes shall:
a) Disseminate
information via mass media;
b) Invite organizations
and enterprises to participate in seminars, conferences, forums;
c) Rent the hall,
decorations, equipment, stage, receptionists, reporters, MC, interpreters,
translators; print documents, stationery and provide tea break;
Rent online platforms,
internet..
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
The units that are in
charge of carrying out the schemes shall:
a) Design, create
promotional contents of the Program and products that are awarded the
“Vietnamese National Brand” title.
b) Organize trade
promotion events
- Disseminate information about via mass media;
- Invite organizations and enterprises to participate in
trade promotion events;
- Organize conferences, seminars, forums, parades,
exhibitions and other events;
- Organize fairs and exhibitions; organize opening ceremony
and relevant events according to regulations of fairs and exhibitions;
- Rent online platforms, internet.
7. Organize award ceremonies to introduce the products that
are awarded the “Vietnamese National Brand” title.
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
a) Appraise application
for the “Vietnamese National Brand” title.
- Evaluate application for the “Vietnamese National Brand”
title.
- Evaluate credit rating index of application for the
“Vietnamese National Brand” title.
- Evaluate the brand awareness.
- Evaluate finance of application for the “Vietnamese
National Brand” title.
- Organize actual appraisal in the enterprises
b) Organize Press
Conference/Meeting to introduce and provide information about the award
ceremonies
- Promote, invite organizations and enterprises to
participate in the Press Conference/Meeting;
- Design, create and promote promotional contents of events;
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
- Rent online platforms, internet.
c) Organize audience
- Design, create and promote promotional contents of events;
- Rent the hall, decorations, equipment, stage and vehicles
d) Award ceremonies to
introduce the enterprises whose products are awarded the “Vietnamese National
Brand” title.
- Design, create and promote promotional contents of
Vietnamese National Brand Program and the enterprises whose products are
awarded the “Vietnamese National Brand” title.
- Disseminate information, invite organizations and
enterprises to participate in the Award ceremonies;
- Rent the hall, decorations, equipment, stage,
receptionists, reporters, MC, arts, interpreters, translators; print documents,
stationery and provide tea break;
- Publicize on TV, electronic newspapers and online platforms
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
IV. RELEVANT
ACTIVITIES
1. The managing organization of the unit shall be responsible
for carrying out activities specified in this Appendix including post,
telephone, stationery, business fee for the staffs who organize and hire
consultants on bidding.
2. The relevant activities shall comply with regulations of
the Law in order to carry out activities specified in this Appendix.
APPENDIX NO. 2
CRITERIA OF “VIETNAMESE NATIONAL BRAND” TITLE
(Issued together with the Circular No. 25/2021/TT-BCT dated December 20,
2021 of The Minister of Industry and Trade on amendments to some articles of
Circular No. 33/2019/TT-BCT))
No
Criterion
Basis of assessment
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
Total maximum score for each criterion
1
Criterion 1: Quality
300
1.1
Implementation
and maintenance of the ISO 9001 quality management system.
Duration of
implementation
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
1.2
Implementation and
maintenance of the advanced quality management system (ISO 14001, ISO 22000,
ISO 17025, SA 8000, OHSAS 18001, HACCP, GMP, VietGap, Global Gap, etc. or
equivalent)
Number and duration of
implementation
60
1.3
Declaration of the
quality of products according to regulations of the Law.
Sufficiency of
declaration of applied standards/ declaration of conformity/ certificate of
standards/certificate of conformity of products
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
1.4
Investment in quality
maintenance.
Investment rate is
higher than that of enterprises in the same industry for at least 02 years
prior to the assessment year
60
1.5
Quality awards
Number and rank of
awards for the quality domestically and overseas.
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
2
Criterion 2:
Innovation
180
2.1
Incentive policy for
innovation
Detailed incentive
policy for innovation with public and transparent evaluation and recognition
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
2.2
New innovation or idea
has been deployed in the enterprise for 2 consecutive years period to the
assessment year
List of new ideas and
achievements earned from application of such ideas, and detailed assessment
of outcomes
20
2.3
Research and
development (R&D)
Availability of a
R&D unit and its specific roles and functions and achievements
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
2.4
Investment in research
and development (R&D)
Rate of investment in
R&D is higher than that of other enterprises in the industry The
enterprises establish science and technology funds. Provide full information
on all R&D activities carried out for 2 consecutive years prior to
assessment years
20
2.5
Training
Training contents meet
requirements of workforce performance and development, and quantity of
training courses
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
2.6
Intellectual property
acquired from the product
Number of intellectual
property under protection
20
2.7
Adoption of new
technologies and solutions
Active search and
adoption of new technologies and clean and eco-friendly technologies; impact
of new technologies on
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
- Enhancement of the effective supervision and management
- providing convenience for customers in the service
process
- process standardization innovation
20
2.8
Innovation awards
Number and rank of
domestic and international awards received
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3
Criterion 3:
Pioneering spirit
520
3.1
Enterprise vision
Enterprise vision is
understandable, concise, practical and consistent with enterprise's strategy
and core values
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.2
Enterprise’s core
values
Contents are coherent
and suitable to (1) customers, (2) industry's characteristics and (3)
enterprise’s conditions and to enterprise’s vision, strategy and core values
20
3.3
Enterprise’s business
strategy
Contents are
understandable, adequate and consistent with enterprise’s vision and core
values
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.4
Human resource
development plan
The plan has detailed
objectives and comprehensive contents with transparent policies for reward,
recognition and benefits
20
3.5
Awards granted to
enterprise’s leader(s)
Number and rank of
domestic and international awards received
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.6
Brand vision
Brand vision is
concise, understandable, practical and suitable to product brand positioning
objectives and strategy
20
3.7
Brand vision
Brand promise is
coherent and properly elaborated, showing long-term commitment to brand
differentiation and honest success
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.8
Brand positioning
Clear and sound brand
positioning strategy that is suitable to the target segment(s) and brand
promise
20
3.9
Brand protection
Consistent and
efficient protection of brand-related intellectual property; and adequate
employment of brand protection tools
20
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.10
Internal branding
Communication is clear
and consistent with (1) brand vision, (2) brand promise, (3) brand
positioning statement; and communication tools are employed
20
3.11
External branding
(Brand marketing and communications)
Communication is clear
and consistent with (1) brand vision, (2) brand promise, (3) brand
positioning statement; appropriate marketing and communication activities are
carried out; there are grounds for selecting marketing and communication
forms; and methods to measure performance of marketing and communication
activities
30
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.12
Brand awareness
Consumer’s brand
awareness
100
3.13
Credit ranking
According to rankings
from the State Bank
100
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
3.14
Financial assessment
Percentage of product’s
revenue
20
Sales growth rate of
product’s revenue
10
Debt to total assets
ratio
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
Debt to equity ratio
10
Long-term debt to
equity ratio
10
Net profit margin
10
...
...
...
Please sign up or sign in to your
TVPL Pro Membership to see English documents.
Return on assets
10
Return on equity
10