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THE GOVERNMENT
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THE SOCIALIST
REPUBLIC OF VIETNAM
Independence - Freedom – Happiness
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No. 2350/QD-TTg
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Hanoi, December
24, 2014
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DECISION
APPROVING
THE MASTER PLAN ON TOURISM DEVELOPMENT IN THE SOUTHERN CENTRAL COAST THROUGH
2020, WITH A VISION TOWARD 2030
THE PRIME MINISTER
Pursuant to the December 25, 2001 Law on
Organization of the Government;
Pursuant to the June 14, 2005 Tourism Law;
Pursuant to the Government’s Decree No.
92/2006/ND-CP of September 7, 2006, formulating, approving and managing the
master plan on socio-economic development and the Government’s Decree No.
04/2008/ND-CP of January 11, 2008, amending and supplementing a number of
articles of the Government’s Decree No. 92/2006/ND-CP of September 7, 2006;
Pursuant to the Government’s Decree No.
92/2007/ND-CP of June 1, 2007, detailing a number of articles of the Law on
Tourism and the Government s Decree No. 180/2013/ND-CP of November 14, 2013,
amending and supplementing a number of articles of the Government s Decree No.
92/2007'/ND-CP of June 1, 2007;
Pursuant to the Prime Minister’s Decision No.
201/QD-TTgofJanuary 22,2013, approving the master plan on development of Vietnam’s
tourism through 2020, with a vision toward 2030;
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At the proposal of the Minister of Culture,
Sports and Tourism,
DECIDES:
Article 1. To approve the master plan on tourism development of the
southern central coast through 2020, with a vision toward 2030, with the
following principal contents:
1. Geographical position, scale, boundary
The southern central coast (below referred to as
the region) embraces Da Nang city and seven provinces of Quang Nam, Quang Ngai,
Binh Dinh, Phu Yen, Khanh Hoa, Ninh Thuan and Binh Thuan, covering an area of
44,376.9 km2. Its geographical position is as follows:
- Bordering Thua Thien-Hue province to the north;
- Bordering the East Sea to the east;
- Bordering the Lao People’s Revolutionary Party
(LPRP) and Kon Turn, Gia Lai, Dak Lak and Lam Dong provinces to the west; and
- Bordering Dong Nai and Ba Ria-Vung Tau provinces
to the south.
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a/ To develop the region’s tourism in conformity
with Vietnam’s tourism development strategy and master plan; and the master
plan on the socio-economic development of the central key economic region and
in alignment with relevant sectoral plans in the region.
b/ To concurrently develop marine-island, cultural
and ecological tourism, in which marine-island tourism will be regarded as the
spearhead and cultural tourism as the foundation, focusing on Champa and Sa
Huynh cultural values, the culture of central coastal residents and ethnic
minority groups living on the eastern side of Truong Son mountain range, and
relics of the history of the struggles for national construction and defense,
to develop typical types of tourism in the region;
c/ To focus on the in-depth development of tourism
in the region toward improving quality and professionalism to ensure tourist
products with strong brands and high competitiveness.
d/ To closely combine tourism development,
assurance of national defense security and environmental protection, to promote
linkage between localities in the region to bring into the fullest play the
region’s tourism potential and strengths;
dd/ To step up the socialization of tourism
development, mobilizing all lawful domestic and overseas funding sources for
investment in tourism development.
3. Development objectives
a/ General objectives
To exploit the region’s potential and strengths to
develop marine-island tourism into a top strength of national tourism. To
develop modem tourism cities and national tourist zones and sites with
high-class service establishments.
To develop tourism into an important industry by
2020 and a spearhead industry in the region’s economic structure by 2030,
contributing to affirming the national sovereignty and sovereign rights over
Vietnam’s sea and islands.
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- Sectoral development targets
+ Tourists: to attract around 15 million tourist arrivals,
including around 4.5 million international tourist arrivals, by 2020; and
around 25 million tourist aưivals, including around 7.5 million international
tourist arrivals, by 2030.
+ Total revenues from tourism will reach around VND
70 trillion, by 2020; and around VND 160 trillion, by 2030.
- Tourist accommodation establishments: There will
be more than 95,000 hotel rooms by 2020, with around 15 percent of which
reaching the standards of three to five stars; and around 140,000 hotel rooms
by 2030, with around 30 percent of which reaching the standards of three to
five stars.
- Employment: By 2020, more than 400,000 people
(including more than 130,000 directly engaged in tourist activities) will be
employed in the industry; and by 2030, this figure will be around 700,000
(including around 230,000 directly engaged in tourist activities).
4. Major development orientations
a/ To concurrently develop domestic and
international tourist markets.
- International tourist markets:
+ To attract and strongly develop Northeast Asian
markets (Japan, China, the Republic of Korea and Taiwan); Russia and Eastern
Europe and Southeast Asian markets;
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+ To expand new markets: India, Turkey and the
Middle East.
- Domestic tourist markets:
+ To strongly develop intra-regional tourist
markets and the market of tourists coming from Hanoi, Ho Chi Minh City and
central highlands provinces; and to attach importance to tourists who travel
for leisure, recreation, weekend rests, spiritual purposes or shopping;
+ To encourage the development and expansion of
specialized tourism and business tourism.
b/ To exploit the region’s potential and advantages
to develop highly competitive and attractive tourist products; to attach
importance to improving the quality of travel, accommodation, catering and
recreation and entertainment services.
- To prioritize the development of groups of main
products:
+ Group of marine tourist products;
+ Group of tourist products linked with the world
cultural heritage sites.
- To diversify tourist products and auxiliary
products such as convention tourism; cruise tourism; marine sports tourism;
marine eco-tourism; nature exploration tourism; sightseeing tourism; cuisine
tourism; urban tourism; convalescence and beauty service tourism, community
tourism, rural and agricultural tourism; festival and spiritual tourism.
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- Tourism development space
+ The northern tourism sub-region, embracing Da
Nang city and Quang Nam, Quang Ngai and Binh Dinh provinces: To exploit typical
tourist products, including tours to the world cultural heritage sites linked
with Hoi An Ancient Town and My Son Sanctuary, Champa and Sa Huynh cultural
values, tours to historical relics associated with the struggles for national
construction and defense; marine-island leisure; convention; ecology,
recreation and entertainment, sports, weekend rests; festivals and spiritual
sites.
+ The southern tourism sub-region, embracing Phu
Yen, Khanh Hoa, Ninh Thuan and Binh Thuan provinces: To exploit typical tourist
products, including marine-island leisure; cultural tourism associated with
Champa group’s cultural values, the culture of ethnic minority groups living on
the eastern side of Truong Son mountain range; agricultural and rural ecology;
festivals and spiritual sites.
- Tourist zones, tourist sites, tourist cities and
tourist centers
+ To focus investment on developing nine national
tourist zones, namely Son Tra, Ba Na (Da Nang), Cu Lao Cham (Quang Nam), My Khe
(Quang Ngai), Phuong Mai (Binh Dinh), Vinh Xuan Dai (Phu Yen), Northern Cam
Ranh (Khanh Hoa), Ninh Chu (Ninh Thuan) and Mui Ne (Binh Thuan); six national
tourist sites, namely Ngu Hanh Son (Da Nang), My Son (Quang Nam), Ly Son (Quang
Ngai), Truong Luy (Quang Ngai, Binh Dinh), Truong Sa (Khanh Hoa) and Phu Quy
(Binh Thuan); and four tourist cities, namely Da Nang city, Hoi An city (Quang
Nam), Nha Trang city (Khanh Hoa) and Phan Thiet city (Binh Thuan).
+ Tourist centers: To develop Da Nang city into a
tourist center of the region and the northern tourism sub-region; Nha Trang
city (Khanh Hoa) into a tourist center of the southern tourism sub-region and
the region’s auxiliary center; and Quy Nhon city (Binh Dinh) into an auxiliary
center of the northern tourism sub-region and Phan Thiet city (Binh Thuan) into
an auxiliary center of the southern tourism sub-region.
- Tourist routes
+ Intra-regional tourist routes:
Major tourist routes include national highways
linking regional tourist centers, subregional centers, local tourist centers
and tourist zones and sites in the region.
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Based on the system of the intra-regional routes to
open and operate specialized tours such as marine ecology to explore the sea and
coastal and off-shore islands, countryside tours to rural and agricultural
trade villages, and river tourism.
+ The inter-regional tourist route by land,
railway, waterway and air linking Central Highlands provinces; the southeastern
region and southern provinces; and the northern central region and northern
provinces.
Based on the inter-regional tourist route, to
further operate specialized tourist routes such as the “ASEAN Heritage Path”
linking the “Green Path of the Central Highlands” and the “Legendary Ho Chi
Minh Trail” and tours to the Champa group’s historical and cultural relics.
+ To develop national tourist routes based on the
expansion of inter-regional tourist routes linking with international airports,
including Da Nang, Cam Ranh (Khanh Hoa) and Chu Lai (Quang Nam); the trans-Asia
railway and land routes; national highways 1A, 9 and 19 on the East-West
Corridor connected with the international land border gates of Lao Bao (Quang
Tri), Cha Lo (Quang Binh), Bo Y (Kon Turn), and Le Thanh (Gia Lai) and the
waterway route via the seaports of Tien Sa (Da Nang), Quy Nhon (Binh Dinh), Nha
Trang and Cam Ranh (Khanh Hoa).
d/ Tourism development investment
- Investment capital from the budget (including
ODA), FDI capital, capital raised from domestic organizations, enterprises and
economic sectors and other lawful sources. Investment capital from the state
budget shall be allocated based on the annual budget balance capacity and
schedule in each period.
- Investment programs and projects: To prioritize investment
in developing nine national tourist zones and six national tourist sites in the
region. To invest in four tourism development programs on training and
development of human resources; promotion, advertising and branding of the
region’s tourism; preservation, embellishment and development of natural
resources; and development of key tourism infrastructure.
5. Solutions for implementation of the master plan
a/ Mechanisms and policies
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b/ Investment in tourism development
- To increase, and improve the effectiveness of,
state budget investment in tourism development toward prioritizing the
development of tourist zones’ infrastructure, integrating tourism development
into national target programs; further mobilizing ODA capital and borrowing
foreign concessional loans or issuing government bonds for major projects such
as airports, expressways and tourist ports, making use of international
assistance to attract funding for long-term development programs.
- To mobilize to the utmost various capital
sources; making the fullest use of financial sources from the population and
the financial potential of domestic and overseas organizations to ensure other
sufficient capital sources for tourism development.
c/ Development of human resources for tourism
- To develop human resources for tourism to be
sufficient in quantity, balanced in trained jobs and training levels and good
in quality to meet the requirements of the region’s high-class tourism and
sustainable development.
- To concretize the master plan on development of
human resources for tourism in the region via human resources development plans
and programs tailored to each locality’s tourism development demand.
- To focus on building a contingent of lecturers,
trainers and appraisers for the tourism profession, and renewing training
contents, programs and methods; to increase on-the-spot training to meet the
requirements of each locality’s human resources development and the
requirements of international integration.
- To formulate programs and plans to raise public
awareness about tourism and the protection of natural resources and the tourism
environment.
d/ Cooperation and linkage in tourism development
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- To ensure close linkage in tourism development
investment, formulating regional tourism programs, developing linkage in
tourism advertising and promotion and in human resources training and
development.
- To build a model of linkage specifying the role
and tasks of each party, including the central tourism management agency, local
authorities, and tourism businesses and associations.
- To enhance cooperation and linkage among
localities in the region, with other regions and localities nationwide; between
tourism and relevant industries and sectors, especially with the public
security and border guard forces, to ensure safety for tourists, contributing to
maintaining social order and safety and national security.
- To enhance international cooperation in tourism
development to contribute to safeguarding national sovereignty and territorial
integrity.
dd/ Management of planning
- To promote the coordination and collaboration in
tourism state management between central and local levels:
+To continue upholding the role of local Steering
Committees for Tourism Development, particularly of the State Steering
Committee on Tourism, in inter-sectoral and inter-provincial coordination.
+ To coordinate planning work and planning
management, management of natural resources and development of human resources
for tourism.
- To implement decentralization in a thorough and
uniform manner: the central state management agency of tourism shall perform
management based on the industry’s standards, regulations and norms; localities
in the region shall directly manage natural resources and develop tourism
according to the industry’s plan, the construction master plan approved by competent
authorities and specialized standards and regulations.
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- To increase resources for tourism promotion and
advertising: to increase budget funds for promotion, advertising and branding of
the region’s tourism; to boost public information on the socialization to
mobilize resources for tourism promotion and advertising.
- To raise the professionalism in tourism promotion
and advertising activities: To concentrate efforts on carrying out tourism
promotion and advertising campaigns in different forms in the country and
overseas; to effectively utilize means of communication and involve overseas
Vietnamese diplomatic representative missions in tourism promotion and
advertising.
- To regularly assess the region’s tourism
potential and development situation to fully and accurately update information
to serve tourism promotion and advertising activities.
g/ Marketing and branding
- To formulate a strategy on tourist markets and
create market development mechanisms and policies to prioritize the development
of adjacent markets, maintain traditional markets and look toward new markets
to develop tourism in a stable and sustainable manner; to regularly explore
markets to grasp their characteristics and tastes so as to draw up suitable
tourist product development plans.
- To diversify tourist products according to each
sub-region and locality; to mobilize all economic sectors to invest in creating
tourist products, contributing to raising the effectiveness of the
socialization of tourism development; to strongly develop specialized tourist
products to increase tourists’ length of stay.
- To combine raising the quality of tourist
products and developing the region’s highly competitive typical tourist products
toward developing the “marine leisure” brand into the region’s typical tourist
brand.
h/ Protection of natural resources and the tourist
environment and response to climate change
- To implement education and public information
activities to raise awareness about the role and significance of natural
resources and the environment in tourist activities.
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- To encourage environment-friendly tourist
activities, to encourage and support local communities in investing in tourist
development, sharing benefits and responsibilities in exploiting natural
resources for tourism development.
- To raise awareness and increase the adaptability
and response to climate change and sea level rise in the region’s tourist
activities.
Article 2. Organization of implementation
1. The State Steering Committee on Tourism
The State Steering Committee on Tourism shall
direct ministries, central sectors and localities in the region in dealing with
inter-sectoral and inter-provincial issues arising the course of implementing
the master plan.
2. The Ministry of Culture, Sports and Tourism
a/ To organize the announcement and implementation
of the master plan;
b/ To assume the prime responsibility for
formulating and implementing master plans on development of national tourist
zones and sites bearing inter-provincial characteristics or holding a
significant role in the region’s defense and security;
c/To coordinate with other ministries, sectors and
provincial-level People’s Committees in the region in performing relevant tasks
in all tourist activities; to review and complete mechanisms and policies to
encourage and call for investment in building a physical infrastructure system
and training human resources for the region’s tourism on the basis of the list
of prioritized investment project promulgated together with this Decision;
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d/ To draw up, and organize the implementation of,
action plans for tourism development for every five-year period in line with
the orientations of the region’s tourism development master plan;
dd/ To formulate, and organize the implementation
of, culture and sports policies, master plans, programs, schemes and projects
in line with the orientations of the region’s tourism development master plan;
e/ To guide localities in the region to formulate
their local tourism development master plans and master plans on local tourist
zones and sites.
g/ To conduct annual preliminary reviews and
propose policies and solutions to adjust the master plan to suit reality; and
report them to the Prime Minister.
3. Ministries, ministerial-level agencies and
government-attached agencies shall, within the scope of their functions, tasks
and powers, coordinate with the Ministry of Culture, Sports and Tourism in
implementing the regional development master plan, specifically:
- Advising the Government and the Prime Minister on
the integration of national target programs and sectoral action plans into the
region’s tourism development master plan;
- Assuming the prime responsibility for formulating
sectoral programs and action plans to implement their assigned tasks in the
region’s tourism development master plan.
- Effectively coordinating with the Ministry of
Culture, Sports and Tourism in settling inter-sectoral matters.
4. Provincial-level People’s Committees in the
region
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- To take the initiative in implementing and
expanding linkage among localities in the region in promotion and advertising
activities to attract tourists and call for investment in tourism;
- To encourage local businesses to develop typical
tourist products for the region; to facilitate enterprises’ linkage and
cooperation with localities in the region to develop tourism;
- Based on the contents of the regional tourism
master plan, to formulate tourism development master plans, detailed plans and
investment projects conformable to and associated with local socio-economic
development master plans in the region;
- To direct and manage the protection of natural
resources and the tourism environment, especially for zoned-off national
tourist zones and sites;
- To attach importance to traffic safety and order
so as to increase safety for tourists and promote the regional and local
tourist image;
- To educate local people on preserving and
upholding the values of tourist resources toward sustainable development;
- To socialize tourism development in order to
bring into play the strength of all economic sectors in tourism development;
- Based on the master plan’s research results, to
set up a channel for regular information exchange among different managerial
levels in the region to direct and guide tourist businesses and investors in
closely following the common development thoughts of the whole region;
- To inspect and examine tourism investment,
development and exploitation activities.
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- Based on the region’s master plan on tourism
development, businesses shall take the initiative in allocating funds for
elaborating and implementing detailed plans on tourist zones and sites and
tourism development investment projects.
- Tourism associations and other social
organizations shall, within the ambit of their functions and operation, grasp
and concretize the objectives, viewpoints and orientations of the master plan
into their action plans.
- Mass organizations and socio-political
organizations shall coordinate with the tourism industry and local authorities
in the region in promoting the region’s tourist image; mobilize and educate
local people to raise their awareness about tourism, tourism planning and
protection of natural resources and tourist environment.
- Local communities shall actively participate in
tourist activities such as provision of community tourism services,
conservation and sustainable exploitation of natural resources and protection
of the tourist environment under tourism development master plans.
Article 3. This Decision takes effect on the date of its signing.
Article 4. Ministers, heads of ministerial-level agencies, heads of
government-attached agencies and chairpersons of provincial-level People’s
Committees of Da Nang, Quang Nam, Quang Ngai, Binh Dinh, Phu Yen, Khanh Hoa,
Ninh Thuan, and Binh Thuan shall implement this Decision.
FOR THE PRIME
MINISTER
DEPUTY PRIME MINISTER
Vu Duc Dam
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APPENDIX
LIST OF PRIORITIZED INVESTMENT PROJECTS
(To the Prime Minister’s Decision No. 2350/QD-TTg of December 24, 2014)
No.
Name of project
Implementation
phases
I
Investment in developing national tourist
zones
1
Son Tra tourist zone (Da Nang)
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2021-2030
2
Ba Na tourist zone (Da Nang)
2021-2030
3
Cu Lao Cham tourist zone (Quang Nam)
To 2020
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My Khe tourist zone (Quang Ngai)
2021-2030
5
Phuong Mai tourist zone (Binh Dinh)
To 2020
6
Xuan Dai Bay tourist zone (Phu Yen)
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2021-2030
7
Northern Cam Ranh tourist zone (Khanh Hoa)
To 2020
2021-2030
8
Ninh Chu tourist zone (Ninh Thuan)
To 2020
2021-2030
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Mui Ne tourist zone (Binh Thuan)
To 2020
II
Investment in developing national tourist
sites
1
Ngu Hanh Son tourist site (Da Nang)
To 2020
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My Son tourist site (Quang Nam)
To 2020
3
Ly Son tourist site (Quang Ngai)
To 2020
4
Truong Luy tourist site (Quang Ngai, Binh Dinh)
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2021-2030
5
Truong Sa tourist site (Khanh Hoa)
2021-2030
6
Phu Quy tourist site (Binh Thuan)
To 2020
2021-2030
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Regional tourism development programs
1
Human resources development
To 2020
2021-2030
2
Promotion, advertising and development of
regional tourist brands
To 2020
2021-2030
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Conservation, embellishment and development of
natural resources
To 2020
2021-2030
4
Development of key tourist infrastructure
To 2020
2021-2030
Note: The sizes and land areas of tourist zones and
sites and total investment amounts for the above projects will be calculated, selected
and specified in the stages of formulation and submission of investment
projects, depending on the capacity of balancing and raising investment capital
in each period.-